Fisker Ocean
UX Design Director of Infotainment (2021 - Present)
The Fisker Ocean is a brand new fully electric SUV launching in summer of 2023. The Ocean is Fisker Inc’s first vehicle and as a startup, we had to build the vehicle, team, and processes simultaneously.
Ocean Infotainment
As the Design Director of Infotainment I not only build and lead a team of great designers but lead design, vision, and strategy of Ocean digital experience. This included business model development, production planning, development processes and more.
In addition to my strategy and management responsibilities, I was hands on developing many of the based wireframes and prototypes of the infotainment system. This includes designing the base Information Architectures of the experiences all the way to the exterior lighting sequence when the Ocean is unlocked. The below video is a quick tour through the experience my team delivered.
Wireframe Samples
These are a few samples of the wireframes I created for prototyping and establishing the information architecture of the experience.
