Creative Process
My Creative Process has one main goal: To be an objective guide for making decisions. I use a variety of tools such as Filter Criteria, Goals, and Principles to support my general Creative Process. Below I expand a little on each overall phase of my process that can easily scale up or down depending on the scope of the task at hand.
Research
Customer, Domain, and Organizational research
Output is Key Insights with clear customer needs identified and a creative brief summarizing the research insights and next steps
Ideate
Ideation
Validate
Validation
Implement
Implementation
Iterate
Iteration